Chess is a world famous game for people of any age. But the truth is that look of chess hasn’t changed for centuries. With its black-and-white pieces and bulky wooden boards, chess can feel outdated and and even boaring to modern audiences. At Hinotu, we make chess differently. A flexible durable mat, an unusual design of the pieces, a gift tube, and a study guide for parents — Dao (coming soon).

Today we create chess sets for kids, like no one else does. We are in touch with our young valued customers, carefully collecting and analysing each feedback. We are on the way to our ultimate goal - to the ideal: the Future Chess! 

chess mat

This is a canvas. Where our artists paint their stories without losing the thread and concept of the classic chess game. The incredible integration of today's world directly into the chess board. 

texture

The figures have a classic shape, but the detailed surface texture creates a magnificent play of light and shadow. And it brings the player unusual tactile sensations.

color

It’s how we see the world. The first visual contact. A touch of something new or familiar. A direct message to everyone who able to see or just believes: the world is not just black and white.